Cold calling has been around since the 1800s. However, after the creation of e-mails and social media, communication has drastically changed to leverage on these

As we depend more on electronic devices and internet, marketers in Singapore increasingly use online platforms for demand generation. Initiatives such as social media advertising

Traditionally, lead generation firms have been used to target the mass market. However, the Covid Pandemic calls for changes in the way lead generation firms

The digital world is constantly evolving and marketers rely heavily on digital marketing to take advantage of the evolution. During this process of using online